The Cradle Company’s mission is to support families in a community space free of judgment, to provide resources and evidence-based education that will enrich and empower relationships between parents and their children.

It is our vision to help foster a loving, joy filled environment, confident that we can assist in bringing your family balance, structure, guidance and harmony; to assist in mentoring your children in their earliest stages of development with empathy, love and kindness.


Our Staff


Brandi Jordan, MSW, IBCLC For the past decade, Brandi has been helping new families grow, adjust, and find balance. Brandi is a Board Certified Lactation Consultant, Pediatric Sleep Specialist, Newborn Care Specialist and a Certified Postpartum Doula. She holds a BA in Child Development and a Master's of Social Work from USC.  In 2009, she opened The Cradle Company Parenting Center and Boutique, a Los Angeles resource center for parents. Brandi's work as a consultant, group leader, and in-home practitioner has lead her to to develop a unique philosophy of parenting, fondly named Practical Parenting™, a pragmatic, practical and healthy approach for the "whole" family.


Hannah Halliwell, CLEC, ICCE has worked supporting mothers and babies as an advocate, educator, and friend in Mexico, Ghana, Guatemala and here in the US for over ten years. After the birth of her first son, Hannah trained as a birth doula, studied childbirth education under the amazing Julie Freitas, and became a Certified Lactation Educator/Counselor (CLEC) with Gini Baker at UCSD. While supporting mothers and their partners in childbirth, Hannah also ran a small nonprofit organization which provided assistance to orphanages in Mexico. Hannah went on to work in the cardiac ICU at Cedars-Sinai. Above all, Hannah is the proud mother of four incredible children.


Evonne Smith, CLEC is our resident techie. She holds a Bachelor of Fine Arts from Washington University in St. Louis. In addition to managing our social media and online store, Evonne is an illustrator, sex educator, Certified Lactation Educator/Counselor (CLEC),
and a Newborn Care Specialist. She adores working with The Cradle Company's awesome clients because it doesn't feel like work!